Fragrance Content Comparison To Gain Competitive Advantage
A Fortune 500 home goods and personal care products manufacturer was looking for a better way to measure fragrance in their products. At the same time, they wanted a method that would allow them to accurately compare the amount of fragrance in their product to their competition’s.
developed an accurate, generally applicable instrumental method to replace the client’s product specific loss-of-weight on drying method,
obtained and analyzed competitive products,
and demonstrated via the instrumental method that the client’s products had a higher fragrance content than the competitor’s.
With the new analytical technology and competitive analysis, Alliance’s client calibrated their internal methods and initiated a successful marketing campaign built around their products delivering more fragrance than the competition’s products.
Technical analysis provided specific information that allowed the client to differentiate its products from competitive products.
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