Fragrance Content Comparison To Gain Competitive Advantage
A Fortune 500 home goods and personal care products manufacturer was looking for a better way to measure fragrance in their products. At the same time, they wanted a method that would allow them to accurately compare the amount of fragrance in their product to their competition’s.
- developed an accurate, generally applicable instrumental method to replace the client’s product specific loss-of-weight on drying method,
- obtained and analyzed competitive products,
- and demonstrated via the instrumental method that the client’s products had a higher fragrance content than the competitor’s.
With the new analytical technology and competitive analysis, Alliance’s client calibrated their internal methods and initiated a successful marketing campaign built around their products delivering more fragrance than the competition’s products.
Technical analysis provided specific information that allowed the client to differentiate its products from competitive products.